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MaxAvenue

The smart way to buy, sell and invest™

The world’s first real estate brokerage company where every REALTOR is a certified expert backed by a team of real estate specialists to help you get the professional representation you deserve

MaxAvenue’s Purpose/Mission/Vision

Purpose: To be the world’s leading consumer champion for homebuyers, home sellers and real estate investors

Mission:  To serve our clients as extraordinary lifetime trusted advisors through passionately pursuing excellence and personalized relationships

Vision: To ensure that all homebuyers, sellers and investors receive equally exceptional standards of professional competence and service

From this moment on, forget everything you have ever heard or read about how to choose a Realtor or a real estate brokerage company!

The shocking truth is that the way the real estate industry has been structured for decades has left homebuyers and sellers without a standardized proven process that is solely focused on the best interests of the buyer or seller.

Frankly, it is impossible for traditional individual agents (or even small teams) to consistently deliver the level of specialized expertise, transactional competence and customer service that today’s educated, Internet empowered consumer deserves.

The truth is that most agents are simply making promises they cannot keep.

Traditional brokerage companies are primarily collections of independent agents. Other than basic guidelines, they cannot and do not offer the depth of competency training that empowers to agents deliver world-class expertise and service.

It is time to raise the bar of what the public receives from the real estate brokerage industry.

MaxAvenue: A Revolution in Value Creation for Buyers, Sellers & Investors

“ The stream of value flowing to the customer is probably the single most important element in any business…creating and delivering value to the customer is the center of the value-creation cycle and underpins all business success.”

Frederick Reichheld, Loyalty Rules

Director Emeritus Bain & Company

For decades before the Internet, REALTORS occupied a unique role as gatekeepers to real estate information. Agents had access to the local MLS listing information and the public did not. It wasn’t until about 1995 that real estate information started to trickle out on the Internet.

Now, billions of people worldwide are connected to the Internet and the average person has access to more information about real estate than REALTORS ever had access to prior to the Internet. Today’s buyers and sellers are wondering what value REALTORS are truly offering. Are real estate agents overpaid for the level of knowledge and expertise they are delivering?

MaxAvenue was founded on the idea that the consumer deserves more value for the real estate commission they are paying. Buyers and sellers are often frustrated about the gap they perceive between the expertise agents offer versus the amount of commission they are getting paid.

The truth is that the real estate industry has not evolved its services and capabilities as fast as the world has evolved its technology and transfer of knowledge.

The decades-old independent agent model as has left most agents without the training and resources they need to truly serve today’s more sophisticated buyer and seller. The standards for the education, training and business support most brokers offer agents has not sufficiently kept pace the needs of today’s public.

The World’s First & Only Real Estate Brokerage Where EVERY Realtor is a Certified EXPERT—Guaranteed!

MaxAvenue is the world’s first and only real estate brokerage company that trains and certifies top Realtors in the revolutionary Maximum Choice Home Buying System® and Maximum Value Home Selling System®—the world’s most effective home buying and selling systems that helps save or earn you up to tens of thousands of dollars.

Harold Ware, the founder & CEO of MaxAvenue, began creating his consumer-centric idea of adding more value for sellers in late 2003. His extensive research led to the creation of the Maximum Value Home Selling System® — the world’s most advanced home selling process that helps home sellers systematically get up to 5% to 15% more money™ for their homes compared to using traditional real estate property marketing methods.

MaxAvenue originally licensed its home buying and selling systems and technology to North America’s top agents but has since branched out to begin its own national real estate brokerage firm to ensure that consumers everywhere will receive a consistent level of expertise and service.

The goal of MaxAvenue is to be the world’s first brokerage company where every REALTOR is a certified expert backed by a team of real estate specialists to give buyers and sellers the professional representation they deserve.

Buy or Sell with confidence–billions of dollars & thousands of homes sold

The Maximum Value Home Selling System® and the Maximum Choice Home Buying System® have helped thousands of buyers and sellers to successfully sell billions of dollars worth of real estate.

MaxAvenue Certified Agents Receive up to 10X the Annual Training of Traditional Agents

Less than one out of every 1000 REALTORS have met the high standards, rigorous training and hundreds of hours of specialized education required to become a certified expert in the Maximum Choice Home Buying System® and the Maximum Value Home Selling System®.

Each agent receives up to 10x the annual level of real estate training of traditional agents—in more than a dozen areas of expertise from negotiation skills, market and property analysis, lender and home loan evaluation, investment analysis, home presentation skills, property due diligence process, advanced Internet marketing, financial analysis, lead response systems, leading edge technology, communication skills, contract law, transactional management, vendor coordination and much more.

Get the Professional Representation You Deserve!

Call MaxAvenue Today to Speak with a MaxAvenue Certified Real Estate Expert